- Azure
- Customer Data Platform
- Digital Marketing
- Machine Learning
- Marketing
- Microsoft Gold Partner
Customer Data Platform (CDP) Company SkyPoint Cloud Achieves Microsoft® Gold Partner Status
Microsoft recognizes SkyPoint Cloud as a leader in applying Data & Artificial Intelligence technologies to achieve enterprise digital transformation. Portland, Oregon – SkyPoint has achieved Gold Partner Status with Microsoft for its Data Platform capabilities. This designation recognizes SkyPoint’s strength in Microsoft Azure Cloud, including…
- Customer Data Platform
- Digital Marketing
- Marketing
- Personalization
Excellent article by Forbes “2020 is going to be the year of personalized marketing. Consumers are quite adept at tuning out generic ads that have no real connection to them. Accordingly, traditional means of advertising are becoming much less effective. So, what can be done?…
- Customer Data Platform
- Digital Marketing
- Marketing
CDP and CRM tools both collect customer data and provide value to your organization. But the similarities stop there: where a CDP autonomously creates unified customer profiles with data gathered across a variety of online and offline channels, a CRM only tracks a customer’s intentional interactions…
- Customer Data Platform
- Marketing
Which CDP is right for your organization?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making the ability to consolidate disparate sets of data into an individual profile a critical need for marketing effectiveness. Marketers today may use dozens of mar-tech applications to manage,…
- Marketing
Marketing Metrics: When A Negative Can Become A Positive
As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on the lookout for new strategies,…