- Customer 360
The Optimal 360-degree view of the customer
To achieve the optimal 360-degree view of the custom, brands have to pay close attention to the following three pillars: breadth and depth of data, accurate and aligned unification (identity resolution), and real-time usability of the data.
- Azure
- Engineering
- Integrations
Integration of DocFX with Azure DevOps and Github: Part – 3
Every company at some point in time does repetitive work. That’s a good thing. But if the process is not well documented, it would lead to breakdowns in the future. These breakdowns are not good for the clients and the business as a whole. Therefore,…
- Azure
- Engineering
- Integrations
Integration of DocFX with Azure DevOps and Github: Part – 2
Every company at some point in time does repetitive work. That’s a good thing. But if the process is not well documented, it would lead to breakdowns in the future. These breakdowns are not good for the clients and the business as a whole. Therefore,…
- Azure
- Engineering
- Integrations
Integration of DocFX with Azure DevOps and Github: Part – 1
Every company at some point in time does repetitive work. That’s a good thing. But if the process is not well documented, it would lead to breakdowns in the future. These breakdowns are not good for the clients and the business as a whole. Therefore,…
- Engineering
- Hiring
How to hire great software engineers
For anyone who’s ever been involved in the engineering hiring process, it’s no easy feat particularly in a growing company. To get hiring practices right, it takes iteration based on feedback, both on the internal processes within your company as well as on the external…
- Customer 360
- Customer Data Platform
What Is a 360 Degree View of the Customer?
With nearly 90% of the world’s data being created in the last two years, it is clear that as individuals our digital footprints have and continue to grow infinitely, and businesses are faced with increasingly more sophisticated, digitally-savvy buyers. Although this can seem like a…
- Customer Data Platform
- Digital Marketing
CDP Benefits: Who benefits from using a CDP?
There are over 7000 marketing technology applications currently and most of them are software as a service (SaaS) applications (e.g. CRM, Email Marketing Platforms, Website Analytics, Survey Tools, ECommerce platforms like Shopify and so on…) in addition to your internal IT tools and systems. The…
- CCPA
- Compliance
- Data Privacy
- GDPR
CCPA Software Solution – California Consumer Privacy Act increases the importance of CDP
Data privacy is a big concern for customers, regulators, and an increasing priority for any business. SkyPoint has the best CDP software that complies with CCPA Regulations 2020. The SkyPoint Customer Data Platform (CDP) – a CCPA Software Solution that drives personalized marketing with built-in…
- CCPA
- Compliance
- Customer Data Platform
- Data Privacy
- Data Strategy
- Digital Marketing
- GDPR
- Identity
- Integrations
- Machine Learning
- Marketing
What is a CDP – Customer Data Platform?
One of the most commonly asked questions when it comes to Customer Data Platforms (CDPs) is "what is a cdp?". The business user roles of CDPs in a company are marketers, data engineers, data scientists, business analysts and data privacy owners. This article gives an…
- Azure
- CCPA
- Compliance
- Customer Data Platform
- Data Privacy
- Data Strategy
- Digital Marketing
- GDPR
- Machine Learning
- Marketing
- Microsoft Gold Partner
- Personalization
Customer 360 For Marketing – Free 1 Day Assessment
The challenge Your data is across multiple systems, in multiple data silos making key customer insights for marketing impossible. Majority of customer interactions happen during a multi-channel, multi-event journey. How can you create a unified view of customer activity and behavior, both from formal and…
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