- Customer Data Platform
- Digital Marketing
CDP Benefits: Who benefits from using a CDP?
There are over 7000 marketing technology applications currently and most of them are software as a service (SaaS) applications (e.g. CRM, Email Marketing Platforms, Website Analytics, Survey Tools, ECommerce platforms like Shopify and so on…) in addition to your internal IT tools and systems. The…
- CCPA
- Compliance
- Data Privacy
- GDPR
CCPA Software Solution – California Consumer Privacy Act increases the importance of CDP
Data privacy is a big concern for customers, regulators, and an increasing priority for any business. SkyPoint has the best CDP software that complies with CCPA Regulations 2020. The SkyPoint Customer Data Platform (CDP) – a CCPA Software Solution that drives personalized marketing with built-in…
- CCPA
- Compliance
- Customer Data Platform
- Data Privacy
- Data Strategy
- Digital Marketing
- GDPR
- Identity
- Integrations
- Machine Learning
- Marketing
What is a CDP – Customer Data Platform?
One of the most commonly asked questions when it comes to Customer Data Platforms (CDPs) is "what is a cdp?". The business user roles of CDPs in a company are marketers, data engineers, data scientists, business analysts and data privacy owners. This article gives an…
- Azure
- CCPA
- Compliance
- Customer Data Platform
- Data Privacy
- Data Strategy
- Digital Marketing
- GDPR
- Machine Learning
- Marketing
- Microsoft Gold Partner
- Personalization
Customer 360 For Marketing – Free 1 Day Assessment
The challenge Your data is across multiple systems, in multiple data silos making key customer insights for marketing impossible. Majority of customer interactions happen during a multi-channel, multi-event journey. How can you create a unified view of customer activity and behavior, both from formal and…
- Customer Data Platform
- Data Strategy
- Digital Marketing
- Integrations
- Marketing
- Personalization
What is Customer Master Data Management (MDM)?
According to the Microsoft and Forbes study, offering personalized shopping is becoming more and more prominent with over 49 percent of consumers aged between 18 to 24 saying they are more likely to purchase from retailers that offer personalized shopping experiences. The goal of personalization…
- CCPA
- Customer Data Platform
- Digital Marketing
- Marketing
- Personalization
Creative + Data Driven Marketing
I think creativity is often forgotten in digital marketing today, particularly among data collectors. However, there’s evidence that creative content — video, design, writing/narratives etc. has a major impact similar to data-based marketing elements & tech. SkyPoint Cloud CDP platform can codify elements of customers…
- CCPA
- Compliance
- Customer Data Platform
- Data Privacy
- Digital Marketing
- GDPR
- Personalization
Marketers How To Guide: Stop wasting your money running ads and promotions that annoy your customers
Marketers, Happy New Year 2020!!! Amazon.com can predict what products we will purchase next, Netflix recommends shows we like, Zillow recommends houses we want to stay in, with relatively high levels of accuracy, and Postmates let’s you customize the type of restaurants you want to…
- Customer Data Platform
- Digital Marketing
- Integrations
- Machine Learning
- Personalization
We help you better understand and target your potential customers. Imagine you are a marketer at a shoe & apparel company. Your online catalogue regularly hosts 100K monthly visitors. You’d like to serve each visitor with personalized or relevant promotional content but you can’t identify…
- CCPA
- Compliance
- Customer Data Platform
- Data Privacy
- Data Strategy
- GDPR
How to use a CDP for CCPA and GDPR compliance?
With General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) going to effect 1/1/2020, companies are faced with a monumental set of tasks to ensure compliance. Customer Data Platforms such a SkyPoint offers privacy protection features include identity resolution, enforcing cross channel preferences…
- Azure
- Customer Data Platform
- Digital Marketing
- Machine Learning
- Marketing
- Microsoft Gold Partner
Customer Data Platform (CDP) Company SkyPoint Cloud Achieves Microsoft® Gold Partner Status
Microsoft recognizes SkyPoint Cloud as a leader in applying Data & Artificial Intelligence technologies to achieve enterprise digital transformation. Portland, Oregon – SkyPoint has achieved Gold Partner Status with Microsoft for its Data Platform capabilities. This designation recognizes SkyPoint’s strength in Microsoft Azure Cloud, including…
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