Digital Marketing Specialist
With General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) going to effect 1/1/2020, companies are faced with a monumental set of tasks to ensure compliance. Customer Data Platforms such a SkyPoint offers privacy protection features include identity resolution, enforcing cross channel preferences and timely discovery for audit requests and full suppression for “right to be forgotten” requests. By consolidating customer data into single data platform, it is much easier for companies to manage compliance with privacy laws.
Credits: MarTech Advisor, CCPA website, GDPR reference guide
With nearly 90% of the world’s data being created in the last two years, it is clear that as individuals…
The benefits of CDP is vast in present-day conditions. There are over 7000 marketing technology applications currently and most of them are…
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14631 SW Milikan Way
Beaverton, OR 97003