Tisson Mathew


I think creativity is often forgotten in digital marketing today, particularly among data collectors.

However, there’s evidence that creative content — video, design, writing/narratives etc. has a major impact similar to data-based marketing elements & tech. SkyPoint Cloud CDP platform can codify elements of customers identities that have previously been left up to intuition (assuming data is collected with consent) allowing data-driven marketers to start exploring the emotional dimension of their real-time audiences and campaigns.

As creative generation becomes more automated and customer experiences get more personalized, there’s going to be a lot more fun again in marketing…much smoother, and marketers will be able to focus more on storytelling and emotional engagement with the brand.

Credits: Salesforce, Microsoft Dynamics, MarTech Today Team Blogs


  • CCPA
  • Customer Data Platform
  • Digital Marketing
  • Marketing
  • Personalization
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