I think creativity is often forgotten in digital marketing today, particularly among data collectors.
However, there’s evidence that creative content — video, design, writing/narratives etc. has a major impact similar to data-based marketing elements & tech. SkyPoint Cloud CDP platform can codify elements of customers identities that have previously been left up to intuition (assuming data is collected with consent) allowing data-driven marketers to start exploring the emotional dimension of their real-time audiences and campaigns.
As creative generation becomes more automated and customer experiences get more personalized, there’s going to be a lot more fun again in marketing…much smoother, and marketers will be able to focus more on storytelling and emotional engagement with the brand.
Credits: Salesforce, Microsoft Dynamics, MarTech Today Team Blogs
SkyPoint Customer Data Platform (CDP) makes it simple to collect, unify, segment, activate and analyze your customer data with no…
SkyPoint CDP collects, analyzes, and activates customer data in real‑time from all your data sources. It enables Shopify e‑commerce businesses…
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