Helping Marketers Utilize Data & AI to Deliver Personalized Experiences with Power BI

TISSON MATHEW (SkyPoint) – Helping Marketers Utilize Data & AI to Deliver Personalized Experiences with Power BI

Power BI is known for its visualization and analytics capabilities to help many roles within an organization, but a less talked about role is Marketing. Through integration of Power BI, Power Automate and Common Data Model (CDM), SkyPoint built a Customer Data Platform (CDP) SaaS product. SkyPoint’s CDP showcases a 360-degree view of customer data across all channels, enables machine learning models to understand customer behavior, and real-time APIs to orchestrate personalized experiences via Power Automate across all touch-points. The end result is Power BI simple enough for marketers!

Tisson Mathew is the Founder & CEO of SkyPoint. He has around 15 years of experience delivering technology-differentiated solutions to private and public sector customers. Prior to starting SkyPoint in 2019, Tisson served as the CTO of Cambia Health Solutions and held several leadership roles in large companies and startups. He holds a Master’s Degree in Computer Science from OHSU.

Check out Skypoint’s Customer Data Platform solution here:

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