With General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) going to effect 1/1/2020, companies are faced with a monumental set of tasks to ensure compliance. Customer Data Platforms such a SkyPoint offers privacy protection features include identity resolution, enforcing cross channel preferences and timely discovery for audit requests and full suppression for “right to be forgotten” requests. By consolidating customer data into single data platform, it is much easier for companies to manage compliance with privacy laws.
Credits: MarTech Advisor, CCPA website, GDPR reference guide
One of the most commonly asked questions when it comes to Customer Data Platforms (CDPs) is "what is a cdp?".…
The challenge Your data is across multiple systems, in multiple data silos making key customer insights for marketing impossible. Majority…
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