Recently SkyPoint announced its selection as the customer data platform (CDP) for the Portland Timbers, a premier club in Major League Soccer (MLS) in the United States.
The Portland Timbers will build a comprehensive, 360-degree view of its fans leveraging SkyPoint’s CDP; including capturing data and insights regarding how fans interact with the team at every touchpoint inside the stadium and digitally.
Customer 360 will give the Timbers a deeper understanding of each devoted fan’s unique motivations, preferences, needs and to offer personalized fan experiences and engagement inside and outside of the stadium.
Selecting SkyPoint as its preferred CDP is the result of the search by the Timbers to transform the way in which fans engage and interact with the sport and the team both in and beyond the stadium.
“This partnership with SkyPoint will help us redefine the way our fans experience Timbers soccer,” said Chris Wilson, Vice President of Timbers. “Our goal is to create a personalized experience that allows fans whether they are at Providence Park or watching from anywhere around the world to immerse themselves in all aspects of the game and engage directly with our team, players and staff.”
Customer-obsessed organizations are built on unified data. SkyPoint is a customer data platform that collects customer-related data from disparate systems and derives actionable insights that are accessible across systems and applications.
“We are proud fans and longtime supporters of the Portland Timbers—we are very excited about our partnership,” said Tisson Mathew, SkyPoint’s CEO.
”SkyPoint is particularly focused on helping companies have good data using machine learning. With SkyPoint, customer records are complete, consistent, and compliant with data governance and privacy standards. SkyPoint’s real differentiator is providing a good data foundation first and foremost, enabling our clients to gain a comprehensive understanding of their customers.”
About Portland Timbers
The Portland Timbers is an American professional soccer club based in Portland, Oregon. The Timbers compete in Major League Soccer as a member club of the league’s Western Conference. The Timbers have played their home games at Providence Park since 2011 when the team began to play as an expansion team in the league. The Timbers won the MLS championship in 2015.
SkyPoint Cloud is a customer data platform that champions privacy and compliance through connected privacy-first customer experiences. SkyPoint is headquartered in Portland, Oregon.