Digital Marketing Specialist
Gartner predicts that the average US adult will own more than six smart devices by 2020, making the ability to consolidate disparate sets of data into an individual profile a critical need for marketing effectiveness.
Marketers today may use dozens of mar-tech applications to manage, analyze and act on the growing volume of first-party customer data. But instead of increasing efficiency, the emerging mar-tech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can provide numerous benefits.
MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms and the considerations involved in implementing the software. This report answers the following questions:
Credit : https://marketingland.com/
With nearly 90% of the world’s data being created in the last two years, it is clear that as individuals…
The benefits of CDP is vast in present-day conditions. There are over 7000 marketing technology applications currently and most of them are…
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