Amit Andharia

Software Engineer

Gartner predicts that the average US adult will own more than six smart devices by 2020, making the ability to consolidate disparate sets of data into an individual profile a critical need for marketing effectiveness.

Marketers today may use dozens of mar-tech applications to manage, analyze and act on the growing volume of first-party customer data. But instead of increasing efficiency, the emerging mar-tech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can provide numerous benefits.

MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms and the considerations involved in implementing the software. This report answers the following questions:

  • What trends are driving the adoption of CDPs?
  • How does a CDP differ from other systems that hold customer data
  • Who are the leading CDP vendors and what features do they provide?

Credit : https://marketingland.com/

Categories:

  • Customer Data Platform
  • Marketing
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