Gartner predicts that the average US adult will own more than six smart devices by 2020, making the ability to consolidate disparate sets of data into an individual profile a critical need for marketing effectiveness.
Marketers today may use dozens of mar-tech applications to manage, analyze and act on the growing volume of first-party customer data. But instead of increasing efficiency, the emerging mar-tech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can provide numerous benefits.
MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms and the considerations involved in implementing the software. This report answers the following questions:
Credit : https://marketingland.com/
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