Prior to the pandemic, the majority of Sauvie Island Coffee’s business came from nearby corporations. With offices remaining closed, local regulars were working from home for the unforeseeable future. Brenda didn’t know what to expect when she reopened her Beaverton cafe.
Thankfully, customers walked through the doors…but things looked very different. Customers were coming in from further away, many from out-of-state. SkyPoint Cloud’s CEO, Tisson Mathew, was one of the local regulars who remained loyal to Sauvie Island Coffee before and after the pandemic business closures.
Seeing that Brenda’s business needed support, Tisson explained how SkyPoint Cloud’s customer data platform would help her adapt to the times and achieve business growth goals.
Drive More Online Sales
Increasing wholesale coffee sales via Shopify and Klaviyo was Brenda’s #1 goal. To achieve this goal, Brenda needed to figure out how to better leverage her website and marketing. Using a CDP was the first step in this process as the robust technology would empower her small business to get more value from customer data while operating more efficiently.
Unify and Understand Customer Data
Since Brenda had physical stores and an ecommerce business, customer data was scattered across systems. SkyPoint has identity resolution and customer 360 capabilities that stitch disparate data together, make data clean and accurate, then provide longitudinal customer records with at-a-glance insights (i.e. demographics, transactions).
Increase Personalized Outreach
With all customer data unified and accessible, Brenda would be ready to put personalization into action during marketing outreach using Klaviyo. Instead of blasting emails to a large audience, she would use hyper-targeted segmentation to differentiate messaging and offers between regular and out-of-state customers.