Predictive Analytics and Activation​

SkyPoint allows you to quickly implement, measure, and improve personalization and outreach through predictive analytics that uncovers behaviors and opportunities.

Deliver Hyper-Targeted Marketing Strategies At Scale

Consumers have greater control of their experiences and brand expectations have never been higher. Customer analytics and insights are vital for today’s brands.

Using AI, SkyPoint creates new dimensions for understanding and segmenting your customers into high-performing audiences. Predictive models leverage unified customer data to pinpoint unseen engagement opportunities across complex purchasing paths.

Know Your Audience with Predictive Analytics

Delivering highly personalized marketing strategies is no longer a “maybe someday.”

New Engagement Opportunities

Discover overlooked opportunities for engagement across increasingly complex purchasing paths with high-quality customer data.

Business Intelligence

Leverage SkyPoint’s zero-copy data lakehouse to glean valuable business intelligence and predictive insights for marketing efforts.

Data-Driven Strategies

Combine predictive analytics with customer 360 and identity resolution to build truly personalized and relevant experiences.

Be More Proactive

Learn from patterns in historical customer data to identify risks and opportunities and make predictions about future outcomes.

Use SkyPoint to Interact with Customers Intelligently

SkyPoint provides the data-driven insights you need to deliver personalized customer experiences across channels, campaigns, and programs.

Customer Data Resources