Real-Time Customer Data Platform (CDP) ingests data from ANY source and unifies it intelligently to a HL7 FHIR compliant Common Data Model (CDM), breaking down data silos, making data effective and useful across the entire organization. CDP serves as the underlying data management solution for powering CRM and customer experience applications while enabling healthcare & life sciences organizations to enhance patient experience and patient engagement.
The platform resolves patient identities, and rapidly creates complete, actionable 360-view patient profiles utilizing advanced machine learning and cloud technology and provide insights for "next best action" to increase revenue, delight patients and reduce operational cost.
Automate data collection and consolidation across all the different channels and technologies in your ecosystem - first, second and third party data from any source anytime. Build a unified patient profiles that captures unlimited attributes for every patient entity (e.g. individual in your prospect and customer universe), both known and anonymous. Unified profile gives a "single source of truth" and 360-degree views allowing you to enable personalization, attribution, analytics, advertising technology, and more. Entity identify graph keeps progressive profiles on every entity's touchpoint (e.g. website visit, phone call etc.), over time and across every instance of engagement, without ever overwriting any data.
Define and manage segments on the fly, select any combination of the profile attributes to build your own segments, or expand on predictive behavioral segments by combining them with other customer attributes. Build attributes, rules, and actions - combine and enrich data in any way. Build insights directly into your data with attributes you define. Utilizing natural language processing and machine learning, predict the next best action at each patient profile and segment including serving personalized services or content to patient, what actions to take to improve conversion, reduce churn rates, lower customer service complaints, reduce ad waste, recover shopping cart abandoners etc.
You are now in command of the patient data control center. Choose which activation platforms use patient 360 degree view and personalization data to deliver relevant messaging with precision targeting. We support direct integration with 100s of external tools without exporting and importing data. Integrated data can then be passed to any system, whether internal or external, to drive patient engagement or be used for further analysis.
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14631 SW Milikan Way
Beaverton, OR 97003