Data unification and AI-powered identity resolution for single view of customers and connect it anywhere to improve marketing performance, optimize engagement, enhance analytics and discover insights that drive personalized experiences.
Automate data collection and consolidation across all the different channels and technologies in your ecosystem - first, second and third party data from any source anytime.
Build a unified (Common Data Model / Open Data Initiative) real-time customer profile that captures unlimited attributes both known and anonymous. Unified profile gives a "single source of truth" and 360 degree views allowing you to enable personalization, attribution, analytics, advertising technology, and more. Entity identify graph keeps progressive profiles on every entity's touchpoint (e.g. website visit, phone call etc.), over time and across every instance of engagement, without ever overwriting any data.
Define and manage segments on the fly, select any combination of real-time customer profile attributes to build your own segments, or expand on predictive behavioral segments by combining them with other attributes. Build attributes, rules, and actions - combine and enrich entity data in any way. Build insights directly into your data with attributes you define. Automate actions based on your own business rules.
Utilizing natural language processing and machine learning, predict the next best action at each customer profile and segment (e.g. serve personalized content to customers, what actions to take to improve conversion, discount campaign to avoid competitor sales surge etc.).
You are now in command of the real-time customer profile control center. Choose which activation platforms use customer data to deliver relevant messaging with precision targeting. We support direct integration with 100s of external tools without exporting and importing data. Integrated data can then be passed to any system, whether internal or external, to drive customer engagement or be used for further analysis. Utilize our connectors to deliver powerful dashboards, automate business processes and create no code apps with Microsoft Power Platform (Power BI, Power Automate, PowerApps and Power Virtual Agents/Bots).
With General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), companies are faced with a monumental set of tasks to ensure compliance. Our platform's privacy protection features include identity resolution, enforcing cross channel preferences and timely discovery for audit requests and full suppression for “right to be forgotten” requests. By consolidating customer data into single data platform, it is much easier for companies to manage compliance with privacy laws.
"Using SkyPoint as our Customer Data Platform, we have been able to increase site visits up to 25%, increased conversions by 50% which has resulted in a 10-15% increase in baseline revenue from digital marketing campaigns."
The World's Most Trusted Brands Use SkyPoint
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14631 SW Milikan Way
Beaverton, OR 97003