Intelligent Customer Data Platform (ICDP) ingests data from any source (batch and stream), resolves identities, and rapidly creates complete, actionable 360-view customer profiles utilizing advanced machine learning and cloud technology and provide insights for "next best action" to increase revenue, delight customers and reduce operational cost.
With ICDP you can operationalize your data for unique and personalized customer experiences with your brand.
Personalize every interaction, let unified data inform what messages, creatives, and offers to deliver. Engage customers across channels to coordinate omni-channel marketing campaigns to reach your customers where they are. Advertise smarter to improve ad targeting efficiency of user acquisition and re-marketing campaigns.
With General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), companies are faced with a monumental set of tasks to ensure compliance. Our platform's privacy protection features include identity resolution, enforcing cross channel preferences and timely discovery for audit requests and full suppression for “right to be forgotten” requests. By consolidating customer data into single data platform, it is much easier for companies to manage compliance with privacy laws.
According to McKinsey, when a customer journey is done right, customer satisfaction jumps by 20%, revenue improves by 15%, and the cost of serving customers lowers by 20%. Using SkyPoint CDP to map and analyze each step in every customer journey is the key to customer experience optimization.
Unleash the power of machine learning for personalized product & service recommendations. Promote cross-sell and upsell based on each individual’s interests, behaviors, and purchases.
By unifying all your first-party data in one place, you can convert passive and inactive customers into your most loyal and engaged customers. Deliver personalized customer experiences tailored to the interests and behaviors of the individual.
Utilizing natural language processing and machine learning, predict the next best action at each customer profile and segment including serving personalized products or content to customers, what actions to take to improve conversion, reduce churn rates, lower customer service complaints, reduce ad waste, recover shopping cart abandoners etc.
Internet of Things (IoT) and data-driven businesses are transforming all aspects of life and industry. Transform the way you build, sell, and support your products & services with real-time insights that help you better understand how your customers are using your products and services.
"Using SkyPoint as our Customer Data Platform, we have been able to increase site visits up to 25%, increased conversions by 50% which has resulted in a 10-15% increase in baseline revenue from digital marketing campaigns."
The World's Most Trusted Brands Use SkyPoint
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14631 SW Milikan Way
Beaverton, OR 97003