Senior Living Data Intelligence

Consolidate and enrich public data in real time to proactively engage your communities and compete with confidence. 

Proactively engage and compete with confidence.

SkyPoint Cloud’s Data intelligence incorporates both reputation analytics and sentiment analysis to help REITs and operators proactively engage and compete with confidence.

Reputation analytics provides valuable insights into  public perception, identifying areas of improvement and allowing for proactive steps to be taken to address them.

Sentiment analysis of public reviews helps to pinpoint and offset current staffing challenges, elevating staff and resident experiences through self-service analytics for ease of use.

We provide this intelligence in the form of data that’s Consumable (out-of-the box analytics), Injectable (bring data into your warehouse & own), Up-to-date (weekly refresh), and Transparent (enables true data Governance & source lineage).

How it works:

The seamless way to load data from multiple sources and gain meaningful insights.

1. Extract

Extract data from hundreds of publicly available data sources from up to 35,000 communities and 9,000 operators

2. Load

Land public data, own it, store and govern it for your benchmarking or analytical needs.

3. Enrich

Enrich your data and community listings with SkyPoint senior living reference data.

4. Visualize

Analyze public trends and sentiment of your communities using data visualization tools like Power BI.

5. Engage

Take proactive measures to identify underperformers, improve ratings, and engage with staff

Types of Data Intelligence:

Sentiment Analysis
Reputation Analysis
PersonaOperators REITs & Investors
Scope Specific topic Organization or brand
Data sources Online conversations and reviews Online and traditional media
Data format Textual Textual and quantitative
Output Binary values or numeric scores Visualisations, Rankings, etc
Use cases Staffing, Resident Care, Marketing, Customer Service Financial performance, Public relations, crisis management, investor relations, etc.

Data Intelligence for Senior Living Leaders:

SkyPoint’s Data Intelligence provides valuable insights into the perceptions and attitudes of residents, staff and families towards the senior living communities and overall industry trends.

Sentiment analysis can be used to monitor social media, news articles and customer reviews to gauge the overall sentiment towards the senior living communities.

This can provide early warning signals of potential issues with a community and identify areas of concern that investors should be aware of. Also, it can be used to measure the effectiveness of marketing campaigns and track the reputation of a community over time.

Sentiment analysis can also be used to identify trends and patterns in the senior living industry as a whole, by analyzing conversations about the industry, including competitors, and providing investors with a better understanding of the industry dynamics and overall market sentiment.

Overall, sentiment analysis can provide investors with valuable insights into the senior living industry, allowing them to make more informed decisions about where to invest and helping them identify potential opportunities and risks.

Data Intelligence Benefits:

Elevate experiences of both staff and residents through insight-driven decisions leveraging reputation & sentiment analysis.

Staff Retention

Track and measure the attitudes, opinions, and emotions of staff members to identify potential issues with staff satisfaction and retention.

Resident Satisfaction

Gain insights into the attitudes, opinions, and emotions of residents, their families, and staff to pinpoint areas of improvements, such as services and amenities.

Reputation Management

Monitor social media and online reviews, providing insight into how the organization is perceived by the public and allowing for proactive reputation management.

Marketing Effectiveness

Measure the effectiveness of marketing campaigns, improve marketing strategies and target advertising to specific needs, like staffing & recruiting

Industry Trends

Identify trends and patterns in the senior living industry as a whole, by analyzing conversations about the industry, competitors, dynamics and overall market sentiment.

Quality & Compliance

Track and evaluate resident and family feedback on the quality of care provided, as well as compliance with regulations, policies and procedures.

Operational Efficiency

Leverage both reputation & sentiment analysis to identify internal shortcomings, like total labor hours spent on manual, repetitive tasks that could benefit from automation

Benchmarking

Cross compare total satisfaction rates across multiple locations, or top competitors to identify properties in need of additional attention or mitigate potential management issues.

Become a More Efficient Data-Driven Organization

Ready to get the most value from your data? SkyPoint Cloud connects unified data with the most popular tools so you can safely automate critical tasks and accelerate innovation.