Gartner predicts that the average US adult will own more than six smart devices by 2020, making the ability to consolidate disparate sets of data into an individual profile a critical need for marketing effectiveness. Marketers today may use dozens of mar-tech applications to manage,…
As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on the lookout for new strategies,…
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