A data vault is a single, consolidated environment for safeguarding sensitive information from your entire customer database. In the data vault, you control privileged access to sensitive customer data by role and purpose to ensure customer data is safe and protected.
Data vaults are a critical piece of security infrastructure for fast-moving brands. A data vault offers the ability to offload sensitive information (like PII) while still being able to glean critical insights from that information.
For example, an ecommerce brand might rely on a data vault to store any sensitive identifying user-level details. This would free up the burden (and risk) of managing and securing that data. Through de-identification and carefully governed access to the vault, this brand would still be able to learn about its customer base, segment, and personalize the customer experience.