Data Foundation

SkyPoint Cloud serves as your ultimate data foundation for gaining insights and value from data used in daily execution to advanced analytics used in complex decision-making.

The Value of a Strong Data Foundation

With a strong data foundation, your team efficiently collects data, maintains privacy compliance, delivers personalized experiences, and drives the business toward a collective vision.

To build this foundation, all data systems must be in sync so you have a single source of truth. SkyPoint’s Common Data Model (CDM) consolidates data from any source to help you standardize data definitions and insights, supporting your data-driven culture and organizational initiatives.

A Rock-Solid Data Foundation

Unlock data’s fullest potential through a single source of truth.

Protected and Controlled

Remove the risk of sensitive data while maintaining valuable business insights by collecting and storing PII within a secure data vault.

Clean and Accurate

Enjoy a standardized data set that is primed for predictive analytics, AI, and data science, so it’s easier to execute BI and engagement activities.

Accessible and Actionable

Make data more transparent and shareable through your teams’ preferred tools, since SkyPoint integrates with 200+ popular solutions.

Standardized and Extensible

Accelerate decision-making with improved data extensibility and interoperability, powered by a CDM and FHIR-enabled data platform.

SkyPoint Data Foundation FAQs

Explore these FAQs for more details about how SkyPoint’s data foundation helps your team access valuable insights and enable organizational success.

Yes. SkyPoint Cloud comes with 200+ built-in connectors that collect and align data from your existing tools and technologies…and we are always growing this list. You’ll find a full list of current SkyPoint Cloud integrations here.

If you don’t see an integration you want, reach out and we’ll add it to make our data platform suit your needs.

Advances in digital technology and customer demand for a seamless and personalized experience have changed the game for consumer and healthcare brands. To survive in this rapidly-changing world, brands must increasingly understand and deliver on customer needs.

More and more, consumers expect that brands will do so in a way that safeguards their most valuable asset: their personal data. The fallout from highly-publicized data breaches, the decline of third-party tracking, and an increase in consumer data privacy regulation all suggest that the brands of the future will need new tools to understand customers while protecting their data.

The brands best positioned for this new paradigm are the ones with the infrastructure to collect, govern, and responsibly use customer data on a massive scale. A comprehensive and compliant data foundation should be at the core of every consumer and healthcare brand’s business strategy.

SkyPoint ingests raw customer data from across systems and applications with over 200 connectors spanning ecommerce platforms, marketing automation tools, email service providers, cloud platforms, and many more.

Once data has been onboarded to the platform, SkyPoint offers a number of tools to improve data quality:

  • Identity resolution to stitch, dedupe, and consolidate records associated with the same individual, powered by user-defined rules or by machine learning
  • Data quality checks and alerts to notify teams of issues with any data flows
  • Data mapping to provide real-time visibility into data flows and PII


The result is a comprehensive, accurate, and up-to-date view of each customer in the database.

SkyPoint offers a complete toolkit for managing and securing sensitive customer data. Leading-edge security protocols keep sensitive data safe. SkyPoint helps teams identify and map personally identifiable information (PII), and offload and secure sensitive data in a data vault.

At the same time, SkyPoint makes it easier than ever for teams to responsibly access and use customer data. Teams instantly access rich and up-to-date customer profiles within SkyPoint’s customer 360—no more hunting through dozens of disparate systems, hand-coding profile matching rules, and writing specialized code for profile enrichment and analytics.

Fine-grained user access controls ensure the right team members are accessing the right data to meet critical business needs. Connectors with downstream data warehouses, marketing tools, and other applications deliver crucial customer data to power engagement and decision-making.

Yes. SkyPoint offers teams the ability to build, govern, and access a single source of truth on customer data. Teams that work with SkyPoint rely on the platform to understand their customers, deliver more relevant experiences, and safeguard sensitive customer data while complying with consumer data privacy regulations.

A single source of truth for customer data must be able to seamlessly share data with the rest of a brand’s ecosystem. SkyPoint is uniquely built for data interoperability. With support for industry-standard customer data models and over 200 connectors, Skypoint ensures comprehensive and compliant customer data is continuously powering your business.

A Single Source of Truth That Empowers Data-Driven Decisions

With SkyPoint Cloud serving as your data foundation, your organization has reliable and actionable data at the ready for everyday and long-term decisions.